About Me

Introduction

Hi, I’m Atabak Alishiri!

سلام، من اتابک علیشیری هستم!

Learning With Passion While Exploring The World

As a business and entrepreneurship enthusiast, I spent most of my time learning from books, mentors, coworkers, failures, and successes. Working on my own startup ideas, joining established organizations, and many consulting sessions with executive managers of well-known companies were invaluable sources of learning throughout my career.

I will seek any opportunity to dive into new adventures and learn more. So, I would be more than happy to arrange a coffee meeting to hear about your story. Let’s talk with me.

I Enjoy Creating and Promoting Products

Marketing has been my main focus for the past years as it is the science behind how to fit your product or service with a target market using the proper channels and messaging.

Market research, digital marketing, strategy, data analytics, branding, public relations, and storytelling are the areas I can contribute to companies working with them.

I love Startups!

I love growing and learning, which are two foundations of startups. Although I have experience working in established organizations in the retail, tourism, and education industries, I have always preferred joining startup teams which is like a new adventure for me every time. I have many failures, but I was lucky to build two successful startups, Lingano and Bookapo, from the ground up.

Sharing is Caring!

I have embraced every opportunity to share my experiences and learnings. Arranging weekly reading sessions in my companies to attending conferences as a panelist or speaker was my way of retaining knowledge and expanding my network.

What have I spent most of my time learning about?

Digital Marketing

Applying marketing principles to reach more customers using tools like Google ads, Facebook ads, SEO, social media, etc.

Market Research

Studying markets across various industries to segment and target specific sections using statistics and tools like SPSS and audience analytics websites.

Strategy

Gaining a deep understanding of how to create a business strategy efficiently using tools like SWOT and competitor analysis, the Mckinsey 7-S framework, BCG matrix, etc.

Business Analytics

Building mathematical models from data, generating helpful insights to guide decisions, and determining the suitable courses of action for the company.

Behavorial Economics

Studying the science which combines psychology and economics to investigate why people make irrational decisions, and their behavior does not follow the predictions of economic models.

Critical Thinking

Learning a way of thinking that not only encourages curiosity but also helps me better understand myself, avoid any negative or limiting beliefs, and focus more on my strengths.

My Academic Background

I studied engineering for my bachelor’s at Amirkabir University (Tehran Polytechnic), one of the top universities in Iran. For the master’s, I continued my studies at the same university in construction management. I realized I prefer a faster-growing industry after working as a civil engineer and project manager in the construction industry. Tech companies and online startups were my next step which convinced me to participate in a part-time MBA program to strengthen my academic background in the business world.