Month: November 2022

Ai and Marketing

AI and Marketing: The Future of Digital Marketing is Now

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Disclaimer: The entire article has been written using online tools and AI writing services like Writesonic, Grammarly, and Quillbot. AI’s application for a part of marketing (content marketing) in practice! There is no doubt that artificial intelligence will change digital marketing. It’s more important to consider current patterns that are expected to continue over the …

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Business Model

Business Model Generation: Classic or Lean Canvas?

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The foundation of business models should always be a Business Model Canvas. This canvas will provide a visual prompt for participants to focus on the crucial criteria. The aim of a business model canvas is to focus the discussion on strategic thinking rather than being distracted by small operational details. The building blocks that form …

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Does a startup really need market research?

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Market research is the methodology that helps businesses know their customer and their competitors more in-depth. Although every company would love to have that insight, I have often asked, whether small businesses and early-stage startups need market research or if they should focus their limited resources on other important areas. In this article, I will …

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Marketing automation

Marketing Automation: My experience and some thoughts

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Back in 2017, when I was responsible for designing and implementing the follow-up process for Bookapo, a Farsi book summary service – like Blinkist, Get Abstract, and Shortfom – the online automation tools were limited and exclusive to companies with a more extensive customer base. However, even early-stage startups can now take advantage of the …

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