Month: November 2023

Atabak-Alishiri-Book-Review

Rethinking Marketing Strategy with ‘The 1-Page Marketing Plan’

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Embracing a New Marketing Approach: Insights from ‘The 1-Page Marketing Plan’ As a startup marketing manager, reading Allan Dib’s “The 1-Page Marketing Plan” has been a transformative experience helping me redesign the marketing strategy of Lingano, an online language learning startup. This book outlines a clear, concise approach to marketing, emphasizing the importance of streamlined, …

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master of data science at ubc

Leveraging Data Science in Marketing: Insights from UBC’s Second Block Courses

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Continuing My Data Science Journey at UBC: A Marketing Manager’s Perspective After completing the first block of the Master of Data Science program at UBC, I embarked on the second block, which introduced me to new, exciting realms of data science. This journey has further enhanced my capabilities as a marketing manager, allowing me to …

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master of data science

Data Science Skills for Marketing Mastery: My MDS Block 1 Journey

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My Journey in Data Science at UBC: A Game Changer for Marketing Managers As a marketing manager, the leap into the world of data science might seem like a detour. However, my recent foray into this field through the Master of Data Science program (MDS) at the University of British Columbia (UBC) has been nothing …

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