Month: August 2024

Data driven marketing manager - Atabak Alishiri

Decoding Decisions: Applying Predictably Irrational at Lingano

As a marketing manager, entrepreneur, and data scientist, my work revolves around understanding human behavior and making data-driven decisions. Recently, I read Dan Ariely’s “Predictably Irrational,” a book that explores the hidden forces shaping our decisions. This book has profoundly impacted my perspective, both professionally and personally. Here, I share my reflections, experiences, and practical …

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اتابک علیشیری - بررسی کتاب

Crafting Irresistible Offers: A Personal Take on Alex Hormozi’s $100M Framework

If there’s one thing I’ve learned in my journey as a professional, it’s that creating value isn’t just about having the best product or service. It’s about how you present that product or service to the world. Recently, I dove into Alex Hormozi’s $100M Offers, and it struck me just how critical it is to …

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