Atabak_Alishiri

data science - Atabak Alishiri

Numbers vs. Stories: A Behind-the-Scenes Look at Lingano’s Ongoing Audience Study

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Understanding your audience isn’t just a box to check—it’s the foundation of any impactful strategy, especially in a field as dynamic as language learning. At Lingano, we strive to redefine language education, and knowing the “why” behind our learners’ choices is essential for delivering meaningful solutions. Currently, we’re in the middle of an exciting research …

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Atabak Alishiri - UBC

Block 6: The Final Chapter of Transforming Data Science into Real-World Impact

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Embarking on the Master of Data Science journey at the University of British Columbia has been one of the most transformative experiences of my professional life. Block 6, in particular, was not just insightful but also incredibly fun, filled with collaborative projects and memorable moments. One of the highlights was our Pairs Day, and here’s …

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Atabak Alishiri - MDS

Navigating Block 5 of My Master of Data Science Journey at UBC: Insights, Challenges, and Growth

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If you’re a data enthusiast, marketing expert, or entrepreneur, you’re probably no stranger to the thrill of diving into complex datasets, uncovering insights, and solving problems creatively. My journey through Block 5 of the Master of Data Science (MDS) program at the University of British Columbia (UBC) was a perfect blend of challenges, insights, and …

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Data driven marketing manager - Atabak Alishiri

Decoding Decisions: Applying Predictably Irrational at Lingano

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As a marketing manager, entrepreneur, and data scientist, my work revolves around understanding human behavior and making data-driven decisions. Recently, I read Dan Ariely’s “Predictably Irrational,” a book that explores the hidden forces shaping our decisions. This book has profoundly impacted my perspective, both professionally and personally. Here, I share my reflections, experiences, and practical …

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اتابک علیشیری - بررسی کتاب

Crafting Irresistible Offers: A Personal Take on Alex Hormozi’s $100M Framework

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If there’s one thing I’ve learned in my journey as a professional, it’s that creating value isn’t just about having the best product or service. It’s about how you present that product or service to the world. Recently, I dove into Alex Hormozi’s $100M Offers, and it struck me just how critical it is to …

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Atabak Alishiri - HBR - Strategy

Lessons from Amazon’s Early Growth Strategy: Insights and Recommendations for EdTech Startups

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I recently listened to an incredible episode of the HBR Strategy Podcast, where Harvard Business School professor Sunil Gupta dives deep into the strategic moves that turned Amazon into the behemoth it is today. If you want to listen to the episode, you can find it here. As I soaked in all the wisdom shared, …

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University of British Columbia

Mastering New Dimensions: A Journey Through Block 4 of the Master of Data Science

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Welcome back to my exploration of the data science frontier! Block 4 of my Master’s in Data Science has been a whirlwind of learning, coding, and ethical pondering, challenging me to integrate complex software development techniques with the rigorous ethical considerations necessary in today’s data-driven world. The courses from this Block have significantly enhanced my …

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mixed effects models

Exploring Mixed Effects Models: A Comprehensive Guide Through My Latest Data Science Project

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As a data scientist deeply invested in uncovering the narratives hidden within data, I recently embarked on an intriguing project focused on mixed-effect models. This blog post will walk you through my experience, the insights gained, and the broader implications for fields such as marketing and business. Introduction: Mixed Effect Models Project This project revolves …

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Atabak-Alishiri-Book-Review

Rethinking Marketing Strategy with ‘The 1-Page Marketing Plan’

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Embracing a New Marketing Approach: Insights from ‘The 1-Page Marketing Plan’ As a startup marketing manager, reading Allan Dib’s “The 1-Page Marketing Plan” has been a transformative experience helping me redesign the marketing strategy of Lingano, an online language learning startup. This book outlines a clear, concise approach to marketing, emphasizing the importance of streamlined, …

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