Atabak_Alishiri

master of data science at ubc

Leveraging Data Science in Marketing: Insights from UBC’s Second Block Courses

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Continuing My Data Science Journey at UBC: A Marketing Manager’s Perspective After completing the first block of the Master of Data Science program at UBC, I embarked on the second block, which introduced me to new, exciting realms of data science. This journey has further enhanced my capabilities as a marketing manager, allowing me to …

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master of data science

Data Science Skills for Marketing Mastery: My MDS Block 1 Journey

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My Journey in Data Science at UBC: A Game Changer for Marketing Managers As a marketing manager, the leap into the world of data science might seem like a detour. However, my recent foray into this field through the Master of Data Science program (MDS) at the University of British Columbia (UBC) has been nothing …

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Mindset Book

Mindset: Stanford professor explains the easiest way to growth

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In her book Mindset, Carol Dweck contrasts fixed and growth mindsets and explains how they may both significantly influence how we pursue our objectives from infancy into adulthood. The premise that intellect and skill are not fixed attributes but can be developed with persistence and effort is supported by a substantial body of intriguing research …

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Ai and Marketing

AI and Marketing: The Future of Digital Marketing is Now

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Disclaimer: The entire article has been written using online tools and AI writing services like Writesonic, Grammarly, and Quillbot. AI’s application for a part of marketing (content marketing) in practice! There is no doubt that artificial intelligence will change digital marketing. It’s more important to consider current patterns that are expected to continue over the …

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Business Model

Business Model Generation: Classic or Lean Canvas?

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The foundation of business models should always be a Business Model Canvas. This canvas will provide a visual prompt for participants to focus on the crucial criteria. The aim of a business model canvas is to focus the discussion on strategic thinking rather than being distracted by small operational details. The building blocks that form …

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Does a startup really need market research?

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Market research is the methodology that helps businesses know their customer and their competitors more in-depth. Although every company would love to have that insight, I have often asked, whether small businesses and early-stage startups need market research or if they should focus their limited resources on other important areas. In this article, I will …

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Marketing automation

Marketing Automation: My experience and some thoughts

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Back in 2017, when I was responsible for designing and implementing the follow-up process for Bookapo, a Farsi book summary service – like Blinkist, Get Abstract, and Shortfom – the online automation tools were limited and exclusive to companies with a more extensive customer base. However, even early-stage startups can now take advantage of the …

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About-me

مختصری در مورد من

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من اتابک علیشیری هستم.  شاید ابتدا باید سراغ ویژگی‌های شناسنامه‌ایم می‌رفتم تا بیشتر با من آشنا شوید؛ اما فکر میکنم در فضای دیجیتال مرزها و بخش‌بندی‌های سنتی کمتر به آشنایی و ارتباط عمیق می‌انجامد. زندگی شخصی پرافت‌وخیزی داشته‌ام. جز افرادی هستم که رشته تحصیلی و زمینه کاری کاملا متفاوتی دارم. از همان لحظه‌ای که در …

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