Books

Writing about books I read and my take aways.

Data driven marketing manager - Atabak Alishiri

Decoding Decisions: Applying Predictably Irrational at Lingano

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As a marketing manager, entrepreneur, and data scientist, my work revolves around understanding human behavior and making data-driven decisions. Recently, I read Dan Ariely’s “Predictably Irrational,” a book that explores the hidden forces shaping our decisions. This book has profoundly impacted my perspective, both professionally and personally. Here, I share my reflections, experiences, and practical …

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اتابک علیشیری - بررسی کتاب

Crafting Irresistible Offers: A Personal Take on Alex Hormozi’s $100M Framework

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If there’s one thing I’ve learned in my journey as a professional, it’s that creating value isn’t just about having the best product or service. It’s about how you present that product or service to the world. Recently, I dove into Alex Hormozi’s $100M Offers, and it struck me just how critical it is to …

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Atabak-Alishiri-Book-Review

Rethinking Marketing Strategy with ‘The 1-Page Marketing Plan’

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Embracing a New Marketing Approach: Insights from ‘The 1-Page Marketing Plan’ As a startup marketing manager, reading Allan Dib’s “The 1-Page Marketing Plan” has been a transformative experience helping me redesign the marketing strategy of Lingano, an online language learning startup. This book outlines a clear, concise approach to marketing, emphasizing the importance of streamlined, …

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Mindset Book

Mindset: Stanford professor explains the easiest way to growth

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In her book Mindset, Carol Dweck contrasts fixed and growth mindsets and explains how they may both significantly influence how we pursue our objectives from infancy into adulthood. The premise that intellect and skill are not fixed attributes but can be developed with persistence and effort is supported by a substantial body of intriguing research …

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Business Model

Business Model Generation: Classic or Lean Canvas?

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The foundation of business models should always be a Business Model Canvas. This canvas will provide a visual prompt for participants to focus on the crucial criteria. The aim of a business model canvas is to focus the discussion on strategic thinking rather than being distracted by small operational details. The building blocks that form …

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