Business Archives

Numbers vs. Stories: A Behind-the-Scenes Look at Lingano’s Ongoing Audience Study

Leave a Comment / Business, Experience / By Atabak_Alishiri

Understanding your audience isn’t just a box to check—it’s the foundation of any impactful strategy, especially in a field as dynamic as language learning. At Lingano, we strive to redefine language education, and knowing the “why” behind our learners’ choices is essential for delivering meaningful solutions. Currently, we’re in the middle of an exciting research …

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Data driven marketing manager - Atabak Alishiri

Decoding Decisions: Applying Predictably Irrational at Lingano

Leave a Comment / Books, Business / By Atabak_Alishiri

As a marketing manager, entrepreneur, and data scientist, my work revolves around understanding human behavior and making data-driven decisions. Recently, I read Dan Ariely’s “Predictably Irrational,” a book that explores the hidden forces shaping our decisions. This book has profoundly impacted my perspective, both professionally and personally. Here, I share my reflections, experiences, and practical …

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Crafting Irresistible Offers: A Personal Take on Alex Hormozi’s $100M Framework

Leave a Comment / Books, Business / By Atabak_Alishiri

If there’s one thing I’ve learned in my journey as a professional, it’s that creating value isn’t just about having the best product or service. It’s about how you present that product or service to the world. Recently, I dove into Alex Hormozi’s $100M Offers, and it struck me just how critical it is to …

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Lessons from Amazon’s Early Growth Strategy: Insights and Recommendations for EdTech Startups

Leave a Comment / Business, Experience / By Atabak_Alishiri

I recently listened to an incredible episode of the HBR Strategy Podcast, where Harvard Business School professor Sunil Gupta dives deep into the strategic moves that turned Amazon into the behemoth it is today. If you want to listen to the episode, you can find it here. As I soaked in all the wisdom shared, …

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AI and Marketing: The Future of Digital Marketing is Now

Leave a Comment / Business / By Atabak_Alishiri

Disclaimer: The entire article has been written using online tools and AI writing services like Writesonic, Grammarly, and Quillbot. AI’s application for a part of marketing (content marketing) in practice! There is no doubt that artificial intelligence will change digital marketing. It’s more important to consider current patterns that are expected to continue over the …

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Business Model Generation: Classic or Lean Canvas?

Leave a Comment / Books, Business / By Atabak_Alishiri

The foundation of business models should always be a Business Model Canvas. This canvas will provide a visual prompt for participants to focus on the crucial criteria. The aim of a business model canvas is to focus the discussion on strategic thinking rather than being distracted by small operational details. The building blocks that form …

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Does a startup really need market research?

Leave a Comment / Business, Experience / By Atabak_Alishiri

Market research is the methodology that helps businesses know their customer and their competitors more in-depth. Although every company would love to have that insight, I have often asked, whether small businesses and early-stage startups need market research or if they should focus their limited resources on other important areas. In this article, I will …

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Marketing Automation: My experience and some thoughts

Leave a Comment / Business, Experience / By Atabak_Alishiri

Back in 2017, when I was responsible for designing and implementing the follow-up process for Bookapo, a Farsi book summary service – like Blinkist, Get Abstract, and Shortfom – the online automation tools were limited and exclusive to companies with a more extensive customer base. However, even early-stage startups can now take advantage of the …

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