Experience

Writing about my personal experiences.

data science - Atabak Alishiri

Numbers vs. Stories: A Behind-the-Scenes Look at Lingano’s Ongoing Audience Study

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Understanding your audience isn’t just a box to check—it’s the foundation of any impactful strategy, especially in a field as dynamic as language learning. At Lingano, we strive to redefine language education, and knowing the “why” behind our learners’ choices is essential for delivering meaningful solutions. Currently, we’re in the middle of an exciting research …

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Atabak Alishiri - UBC

Block 6: The Final Chapter of Transforming Data Science into Real-World Impact

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Embarking on the Master of Data Science journey at the University of British Columbia has been one of the most transformative experiences of my professional life. Block 6, in particular, was not just insightful but also incredibly fun, filled with collaborative projects and memorable moments. One of the highlights was our Pairs Day, and here’s …

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Atabak Alishiri - MDS

Navigating Block 5 of My Master of Data Science Journey at UBC: Insights, Challenges, and Growth

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If you’re a data enthusiast, marketing expert, or entrepreneur, you’re probably no stranger to the thrill of diving into complex datasets, uncovering insights, and solving problems creatively. My journey through Block 5 of the Master of Data Science (MDS) program at the University of British Columbia (UBC) was a perfect blend of challenges, insights, and …

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Atabak Alishiri - HBR - Strategy

Lessons from Amazon’s Early Growth Strategy: Insights and Recommendations for EdTech Startups

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I recently listened to an incredible episode of the HBR Strategy Podcast, where Harvard Business School professor Sunil Gupta dives deep into the strategic moves that turned Amazon into the behemoth it is today. If you want to listen to the episode, you can find it here. As I soaked in all the wisdom shared, …

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University of British Columbia

Mastering New Dimensions: A Journey Through Block 4 of the Master of Data Science

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Welcome back to my exploration of the data science frontier! Block 4 of my Master’s in Data Science has been a whirlwind of learning, coding, and ethical pondering, challenging me to integrate complex software development techniques with the rigorous ethical considerations necessary in today’s data-driven world. The courses from this Block have significantly enhanced my …

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mixed effects models

Exploring Mixed Effects Models: A Comprehensive Guide Through My Latest Data Science Project

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As a data scientist deeply invested in uncovering the narratives hidden within data, I recently embarked on an intriguing project focused on mixed-effect models. This blog post will walk you through my experience, the insights gained, and the broader implications for fields such as marketing and business. Introduction: Mixed Effect Models Project This project revolves …

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master of data science at ubc

Leveraging Data Science in Marketing: Insights from UBC’s Second Block Courses

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Continuing My Data Science Journey at UBC: A Marketing Manager’s Perspective After completing the first block of the Master of Data Science program at UBC, I embarked on the second block, which introduced me to new, exciting realms of data science. This journey has further enhanced my capabilities as a marketing manager, allowing me to …

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master of data science

Data Science Skills for Marketing Mastery: My MDS Block 1 Journey

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My Journey in Data Science at UBC: A Game Changer for Marketing Managers As a marketing manager, the leap into the world of data science might seem like a detour. However, my recent foray into this field through the Master of Data Science program (MDS) at the University of British Columbia (UBC) has been nothing …

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