Experience

Writing about my personal experiences.

Does a startup really need market research?

Market research is the methodology that helps businesses know their customer and their competitors more in-depth. Although every company would love to have that insight, I have often asked, whether small businesses and early-stage startups need market research or if they should focus their limited resources on other important areas. In this article, I will …

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Marketing automation

Marketing Automation: My experience and some thoughts

Back in 2017, when I was responsible for designing and implementing the follow-up process for Bookapo, a Farsi book summary service – like Blinkist, Get Abstract, and Shortfom – the online automation tools were limited and exclusive to companies with a more extensive customer base. However, even early-stage startups can now take advantage of the …

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About-me

مختصری در مورد من

من اتابک علیشیری هستم.  شاید ابتدا باید سراغ ویژگی‌های شناسنامه‌ایم می‌رفتم تا بیشتر با من آشنا شوید؛ اما فکر میکنم در فضای دیجیتال مرزها و بخش‌بندی‌های سنتی کمتر به آشنایی و ارتباط عمیق می‌انجامد. زندگی شخصی پرافت‌وخیزی داشته‌ام. جز افرادی هستم که رشته تحصیلی و زمینه کاری کاملا متفاوتی دارم. از همان لحظه‌ای که در …

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