Hi, I'm Atabak
I’m an impatient optimist, tech savvy, and startup enthusiast.
Welcome to my personal blog!
About Me
In short, I’m really into reading and learning. But if you need more details, here is some more information.
Diverse Background in action!
I studied engineering for my bachelor’s, initially thinking it would be my long-term career. However, after just a few months at my first job, I decided to pursue a master’s in construction management to understand how companies succeed and how effective managers operate. This was my first step into the business world, where I experienced both successes and failures. Over time, my passion for data-driven decision-making led me to data science, where I now apply analytical and machine learning techniques to solve complex business challenges.
While working on my second startup, I participated in a part-time MBA program to expand my network with brilliant and experienced business people, gain academic knowledge to strengthen my entrepreneurial mindset, and enhance my ability to leverage data for strategic decision-making and business growth.
I have born and raised in Iran. Now, I am living in Vancouver, Canada. I can speak English, Farsi, and Azeri. Also, I can understand Turkish and Arabic.
I have worked with several companies in the tech, tourism, retail, and construction industries as an employee, partner, consultant, or founder.
Why I love Data Science and Marketing?
This is why I spent most of my time learning data science and marketing.
Peter Drucker
Everyone knows management with its greatest thinker, Peter Drucker. While reading his books like The Effective Executive and Innovation and Entrepreneurship, it was apparent that he was also putting a lot of emphasis on marketing. As Philip Kotler says, if people calling me the father of marketing, then Drucker is the grandfather.
Data Science
I love data, and I believe it is one of the most powerful tools of our generation. Data science and machine learning have transformed industries by enabling automation, predictive insights, and intelligent decision-making. With advancements in AI, businesses can now harness data to drive innovation, optimize processes, and gain a competitive edge in an increasingly digital world.
Social Science
Combining business, psychology, and behavioral economics as my three favorite subjects to read about, marketing is the closest field to utilize that knowledge in my work. That is why Learning about market research, advertising, product-market fit, social media, and even competitor analysis is like following a hobby for me.
Work Experience
For a detailed CV please feel free to contact me.
Markting Director
Handled communication and marketing strategies
Lead campaigns, set marketing budgets, and analyzed competitors and the market. I was responsible for planning marketing strategies for our company’s products and services.
Head of Growth
Focused on growth and growth alone!
My role sat at the intersection of marketing and product development. My sole focus was to hit growth targets, so my primary concerns were customer acquisition, activation, and user journey.
ML Engineer
Developed and deployed ML models
Developed and optimized ML models for predictive analytics and automation. Designed scalable data pipelines and deployed models to enhance decision-making and business efficiency.
Data Scientist
Leveraged data for strategic insights
Analyzed datasets, built predictive models, and applied machine learning to optimize decision-making and drive business innovation.
Executive Manager
Led my teams toward a shared vision
Responsible for wide variety of tasks including: hiring, firing, budgeting, facilitating meetings, and managing the workloads of team members.
My Portfolio
I truly enjoyed every project I did, both for my startups and for other companies helping them grow faster.