Hi, I'm Atabak
I’m an impatient optimist, tech savvy, and startup enthusiast.
Welcome to my personal blog!
About Me
In short, I’m really into reading and learning. But if you need more details, here is some more information.
Diverse Background in action!
I studied engineering for my bachelor’s, which I thought would be my future career. Just a few months at my first job convinced me to continue my master’s in construction management to understand how companies succeed and how effective managers work. That was the first step into the business world, where I experienced many successes as well as several failures.
While working on my second startup, I participated in a part-time MBA program to expand my network with brilliant and experienced business people and add academic knowledge to my entrepreneurial mindset.
I have born and raised in Iran. Now, I am living in Vancouver, Canada. I can speak English, Farsi, and Azeri. Also, I can understand Turkish and Arabic.
I have worked with several companies in the tech, tourism, retail, and construction industries as an employee, partner, consultant, or founder.
Why I love Marketing?
This is why I spent most of my time learning marketing among other functions of business management
Peter Drucker
Everyone knows management with its greatest thinker, Peter Drucker. While reading his books like The Effective Executive and Innovation and Entrepreneurship, it was apparent that he was also putting a lot of emphasis on marketing. As Philip Kotler says, if people calling me the father of marketing, then Drucker is the grandfather.
Digital Marketing
I love the Internet, and I believe it is the most influential invention of our generation. Marketing was one of the first areas transformed with the advent of the digital era. Therefore, lots of potential for creativity has emerged, and innovative companies can now leverage that opportunity to compete with their old-fashioned counterparts.
Social Science
Combining business, psychology, and behavioral economics as my three favorite subjects to read about, marketing is the closest field to utilize that knowledge in my work. That is why Learning about market research, advertising, product-market fit, social media, and even competitor analysis is like following a hobby for me.
Work Experience
For a detailed CV please feel free to contact me.
Markting Director
Handled communication and marketing strategies
Lead campaigns, set marketing budgets, and analyzed competitors and the market. I was responsible for planning marketing strategies for our company’s products and services.
Head of Growth
Focused on growth and growth alone!
My role sat at the intersection of marketing and product development. My sole focus was to hit growth targets, so my primary concerns were customer acquisition, activation, and user journey.
Digital Marketer
Utilized digital channels and tools
Drove brand awareness and lead generation through all digital channels which included social media, website, SEO, email, display advertising (PPC), and content marketing.
Marketing Consultant
Revised clients' marketing strategy
Analyzed target audience, brand message, and presence in their market or industry. Devised a new marketing strategy using metrics, data, and other company information.
Executive Manager
Led my teams toward a shared vision
Responsible for wide variety of tasks including: hiring, firing, budgeting, facilitating meetings, and managing the workloads of team members.
My Portfolio
I truly enjoyed every project I did, both for my startups and for other companies helping them grow faster.
My Latest Notes
